Digital Art Masters

3D Total.com.Digital Art Masters, Volume 3.2008 Focal Press
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"The primary task, before starting this kind of work, is to decide it's "personality". Think of the personality and discover the body shape that will reflect this, then choose suitable poses. You need to add personality to the whole character, and forget that just the face is conveying the character's personality. First, you should show off your skills by creating a very strong character, with a strong personality, right from the early stage in the process." pg 140

This suggests that before you even start drawing, you look into the personality and try out different shapes that could create your body shape. Aftyer this you can build up on your character and different stands and poses. Personally, I think the author is trying to suggest that you forget about the facial features and leave that till last and work on the characters body displaying the personality. This has taught me that you cannot just think of the characters face when trying to convey a certain personality. The whole body shape matters.  Creating a strong and memorable character will boost your skills and make you become a memorable artist.